Replate

Branding and illustration system

Replate is a tech-enabled Bay Area nonprofit that connects organizations with surplus food to communities facing food insecurity. As the sole designer at the company, I designed animated social posts, landing pages, customer emails, UI design for our web app, and pitch decks. I developed an original illustration style and a robust and flexible illustration library that could be used for creative imagery across these platforms.

The company’s values included being innovative, community-oriented, mission-driven, and technologically advanced. This informed my decision to create an illustration style that is able to walk the line of being friendly, playful, and vibrant, but also professional, clean, and polished.

The illustration system is built from smaller illustrations that can be arranged together to create larger illustrations, or “scenes”. I imported the illustrations into Figma components and organized them by categories—”People”, “Food items”, and “Objects”. That way, I could easily combine different smaller illustrations together to create new scenes. Our product manager, who was not a designer, was also able to access and work with the illustrations to utilize in new UI mockups on the fly.

MY ROLE

Sole designer and illustrator, Art direction

RESULTS

The illustrations created an engaging, consistent, and effective brand image across all platforms, while reducing design production time.