Amazon Music

Marketing campaigns

As a visual designer at Amazon Music, one of my ongoing projects was to develop innovative new design solutions for our acquisition marketing campaigns. Since Amazon Music was about to embark on a rebranding at the time, I was tasked with experimenting and thinking outside the box with these designs in order to expand and evolve the brand image into new territory. With each campaign, my role was to design the look and feel of the graphics and to experiment with design elements such as different illustration styles, photography treatments, color palettes, and more. Partnering with our marketing team, we also A/B tested many of these graphics, analyzed the results, and adjusted the designs according to this data.

With each campaign, I also focused on scalability and production, as the creative had to work across several locales/languages and channels—including onsite graphics, landing pages, customer emails, and display ads.

MY ROLE

Lead designer and illustrator

RESULTS

The data we received from these campaigns was a key part in informing our new visual brand identity because we learned which designs best targeted our audience and got the highest number of clicks and signups. Many of the design elements I developed for these graphics were repurposed in future marketing campaigns.

3 months free with Echo purchase

Free trial offer

Free trial offer